Nordstrom to Test New York City Waters

16 Aug

The beloved department store chain Nordstrom, based in Seattle, has long desired entry into the New York City market. The chain operates only one Nordstrom Rack in the City. Now it has decided to test the waters with an alias, Treasure & Bond, aimed at the downtown clientele in presentation and mix of merchandise. The goal is to gather “intelligence” firsthand about the New York shopper. An article in today’s New York Times fills us in.

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