Global Luxury Brands go local, “glocal”

4 Apr

King of Prussia, PA: Luxury brand Gucci hosted an artisan in its own boutique here, bringing in their own Italian artisans to create handbags live in front of charmed shoppers. The trend for “buying local” was not lost on this global brand, seeking to enhance a globally local relevant theme called “glocal”. An article http://www.philly.com/philly/style/20130403_Mirror__Mirror__Local_bags__global_appeal.htmlin the Philadelphia Enquirer provides the details.

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